Fita Restaurant Brand Identity

Fita Restaurant

Brand Identity

Φ as in the 25th letter in the Greek Alphabet

The Greek alphabet, with twenty-four letters, ordered from alpha to omega, has been used to write the Greek language since the late ninth century BC. But when Fotis and Theodore came to us with their new restaurant idea, the naming brainstorming and play of words has resulted in discovering a 25th letter, the Fita. Our aspiration is that the symbol we created will be hereafter representing the pure flavors of Greek gastronomy in a charming yet minimally designed and cult environment.


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