GREEK NATIONAL OPERA
The Alternative GNO stage and its unconventional visual character
The Greek National Opera Alternative stage houses avant-garde shows that appeal strongly to the younger audiences. The design in this case is bold. It uses mainly thick black strokes on a white background, accompanied by a single colour for each show, with the artwork consisting of surreal, powerful symbols. The catalogues for the individual shows all use playful elements in their layout. And the surprises are not limited to the visuals. The brochure covers unfold to reveal a poster of the respective performance while the pages in the middle use a trifold to enhance the content. The layout maintains a contemporary yet unpretentious and honest character. Each catalogue design is attention grabbing and encourages people to consider them collector’s items.