NATIONAL THEATRE OF GREECE
Brand Identity 2020
A project dedicated to performing arts
The National Theater is a non-profit organization with the mission to promote Greece’s intellectual capital and to preserve its national cultural identity, through the art of theatre. We had a very specific brief, and that was to work with the most important element in a theatrical performance: the human protagonist.
The twist we have come up with is that, in every performance, we are coupling the human protagonist with a non-human one through a cut-out design on each brochure. This way we emphasize their inseparable nature and all brochures are quite diverse, yet consistent. We created an entirely new approach for the promotional materials of this year’s performances.